A director at the world’s most successful strategic consulting firm has brought the data-mining techniques of her day job to a decision with which many parents wrestle: how to help offspring choose a university course.
Tera Allas, director of research and economics at McKinsey and a self-confessed geek, said that it came as “no surprise” to her family when she launched a fact-based analysis and created a “prioritisation algorithm” to help her daughter weigh up courses.
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