If you want to become an app entrepreneur, a good place to start is by identifying a problem you are personally dealing with and finding a way to use tech to solve it. 

For Zoe Desmond, her app, Frolo, came from her experience as a single parent and the loneliness that came along with that. Desmond and her partner separated two years ago, not long after their son Billy had turned one, and she says she found it very isolating.

“I didn’t know any other single parents in my life – none of my friends and family. I began to dread the weekends, I would start to panic about how to get by and fill the days. Then there was the guilt of not being able to be my best self for my son, not wanting to impose on friends and family on their family time,” she tells the Standard. 

What she really wanted was to find a community of people who were in a similar situation and would understand. The other platforms and apps out there didn’t offer the right space: the Facebook forums were full of too much negativity and mum apps like Peanut and Mush didn’t have the right search system to find other single parents.